The era of mega competition has arrived in Japan and presently our country is attempting unprecedented structural reforms within a major shift in the business and social climate. These include the advent of information technology, aging of society, and the decreasing population of children.
Members of the Real Estate Companies Association of Japan will continue to fulfill the roles they have performed to date along with implementing policies based on our code of conduct to meet the increasing demands of the new era.
Homes rich in solace and relaxation, comfortable and creative workplaces, relaxing and healthy leisure and senior lifestyles are all basic requirements for people to clearly sense true wealth. It is the social duty of the real-estate industry to provide the necessary facilities and services to realize this outcome and to promote business as a Value Creator that heightens the value of the human environment.
The provision of “Customer First” management in today’s new era is best served by supporting the lifestyle pursuits of customers in meeting their ever diversifying and increasingly unique needs with an enhanced selection of choices, and in providing accurate information and appropriate advice.
In addition to maintaining high morals as professionals and refining our specialized knowledge, business shall be conducted based on the following principles.
- Provision of facilities and services at an appropriate price via an open, fair and transparent market
- Formation of good stock and maintenance and enhancement of value to be passed on to the next generation
- Support for the formation of a community that is friendly to everyone through the creation of towns and cities that are part of the beauty and symbiotic with their surroundings
Members shall act based on the recognition that the identity of the real-estate industry is one of “collaboration” in the creation of towns and cities that respects the public nature of the value of space, accomplished through the cooperation of various individuals with differing roles. We will constantly conduct ourselves based on a vision of “creation,” through the proactive implementation of consulting and management, and the research and development of new business and supply methods.
In addition to opening the Japanese real-estate market internationally, members will strive to make Japanese cities globally appealing by maintaining their historical culture while also enriching them with a strong “heartbeat” and vitality.
Members will implement business in a manner that considers global and local environments through resource and energy conservation, reduction of waste and the promotion of recycling.
